If you are an entrepreneur looking to start your apparel line, and it includes different types of items, such as shirts, bags, pants, t-shirts, scarves, you might be a little bit overwhelmed with the many different branding options you will find. So we have prepared this little bit of a guide to the most common type of labels used by brand sold at the major retail stores.
But let’s backup a little.
There are certain labels your product must have BY LAW. And some others that you should have, for branding purposes only.
The information you MUST HAVE BY LAW is related to Care & Content, such as what material was used and how to take care of your item so it will not get destroyed at the first or fifth wash.
The information that you SHOULD HAVE relates to your Brand, such as name of your company or product line, where was it made and how can a customer find your product in the future.
For your Branding labels, there are certain conventions that depend on the type of item and label placement.
So let’s begin talking about Branding Labels for your product line.
T-shirts, the label is placed on the inside of the neck, and it is usually a woven center fold (loop) label, sewn at the top on the inseam. The label can contain the name of the company or the product line, place of origin and composition. The greatest feature of loop labels is the ability to have combine a design on the front and a design or content at the back of the label, without compromising aesthetics or branding. Size is usually 1″ or 1.25″ wide and 3-4″ long, folded to a 1.5″-2.0″, with plenty of room to sew it on.
Shirts, Pants, Sweaters, the label is placed on the inside of the back of the item, and it usually a woven end-fold label, sew on the sides. Because these labels are usually 0.5-1″ wide and 2-3″ long with 2-1/4″ folds, making the visible label 1.5″-2.5″ in length. With such a limited space for design, these type of labels usually have only room for 1 or 2 lines at best, with the top line being the name of the company or product line in a larger, bolder font, that will make a good impact to the customer, and a second line with smaller font, with either the place of origin or size. These products usually have a second label sewn to the side or sometimes attached to this one. This second -commonly- satin printed label usually contains the content and care information, RN number.
How “Doc Couture” is Using Their Labels?
Sundli – A simple approach to branding
Being in this business for more than 10 years, we have seen it all: large intricate labels, tiny simple labels, and everything in between. While some people think their labels need to include everything under the sun, others look at their brand labels with the “branding” in mind.
Bright and “simple” this label does its job: Create a memorable impression in the customer’s mind.
And who is to say all of your labels must include extensive details about your business?
Why can’t you have one label with a version of your logo and your website and another one that is bold and simple that you can use in a more exposed area of your product, such as a sleeve, neck or hem?
We think you can, and you should!
Why? Event though we all infuse our business and our creations with our own unique touches, we all face the challenge of standing out from the crowd. It is not easy but, we can all but try.
For example, let’s look at the t-shirt business: millions of sellers, designs, endless combinations; you have to compete with domestic and international companies with marketing budgets much larger than ours.
But do you know what gets people’s attention? Unusual things like… a little extra tag that wraps around the sleeve or bottom hem, or even around the neck. I know every time I see one my friends shirts with one of those tags sticking out, I look more than once at it. Don’t you?
We have put some packages together, to help you Stand Out from the Crowd!
4.7/5 – Based on 23 Reviews
- 5 stars out of 10/25/2011 Excellent experience. It has been a constant dialog to make the perfect sample. I am very pleased with the results. – Woven LabelsNuria Cabre-Bores
- 5 stars out of 03/29/2012 I love my labels they are perfect! – Woven LabelsRicki Underwood
- 5 stars out of 04/05/2012 The service of the representative was excellent and she was very patient with me as I am new to this. – Woven LabelsBarbara A. Funk